Recently Friday Harbour was added to the list of "we can do that here". Miami Beach, Monaco etc etc. Let's be realistic. We do not have a sheltered harbour. Friday Harbour is 20 to 40 minutes away from 3 of Canada's wealthiest communities, Markham, Unionville and Vaughan. It appeals to people with big boats worth more than a condo in Wasaga. The cheapest unit they have is 533 sq ft 1 bedroom at about $350,000. Friday Harbour is more than half the distance to Toronto, away from Wasaga. Friday Harbour is close enough to it's market that owners can easily make it a round trip, day visit.

Why do we keep trying to compete with stuff like this.

 We need to list our assets and strengths and work off of that. Then we will have a unique product. We have 20 minutes any direction wonderful things to do and see. We are the center of the world when it comes to comfy, cozy, wild, natural, scenic, colorful, adventures. Wasaga is home base for fun. 
https://www.fridayharbour.com/lake-simcoe-condos-for-sale/homes/highpoint/overview

 An example of what we can market:  2 days, 1 night in any of our better motels. Breakfast at a local cafe, a trip down to Miller's Dairy, see cows milked and sample the ice cream. Then to Creemore visit the worlds smallest jail, & the log Cabin. Sample beer at Creemore springs. Then back to Blueberry Trails for afternoon snow shoeing. Dinner at Catch 22.